ICW's mission is to amplify the voice and agency of people who have been most impacted by systemic racism and mass incarceration.
We partner with program participants through case management and careers in and beyond personal training. Individuals are elevated as experts in fitness and the social issues they've lived. ICW is a culture and community in which power dynamics are flipped, social capital is bridged, and new leaders emerge in the fight to combat long-standing inequities.
In Stage I, we are focused on building relationships with students and establishing trust.
In Stage II, students begin developing renewed hope for an alternative and positive future.
In Stage III, students and clients broaden their networks by connecting with individuals from opposite socioeconomic backgrounds.
In the final stage of our model, students, historically from hyper-marginalized backgrounds, are able to financially thrive.
Get into the best shape of your life,
while creating transformative change in your community.
Sign up for an unparalleled training experience with our student trainers, under the guidance of our expert coaches. Workouts are designed to maximize functional movement, strength, and conditioning.
When I started at ICW in 2018, I had no idea how much it would change my life. Almost three years later I'm in the best shape I've ever been and look forward to every session with the trainers who have become good friends. You will be hard pressed to find a more supportive and social justice minded community to be a part of than ICW!
Adam is the best! His feedback is excellent and he's always got a new workout ready to go. His mentorship in the gym is irreplaceable. Additionally, my strength has increased substantially with his coaching. He's like a wizard of the human muscular system.
ICW is a win-win for everyone. As a client, I get an awesome workout for a lot less than I’d typically pay for personal training, and it’s with an amazing person who’s become a friend. To say that ICW offers life-changing workouts is not an exaggeration.