Innercity Weightlifting selected as Recipient in latest NBA foundation grant round
- Damon Borgia
- Jul 11, 2025
- 1 min read
Innercity Weightlifting (ICW) is proud to announce it has been awarded the NBA Foundation Round 15 grant. This investment will allow Innercity Weightlifting to continue to work with young people in creating meaningful alternatives to systems of incarceration through careers in fitness, personal training, and beyond. As we look back and celebrate ICW’s 15 years, this commitment by the NBA Foundation propels ICW towards a future of continued impact.
“We are excited to support Inner City Weightlifting as part of the NBA Foundation’s 15th grant round,” said NBA Foundation Executive Director Ruth Jurgensen. “Our collaboration will help support programs and careers for young people in the fitness and wellbeing industry.”
On the award, ICW Founder and CEO Jon Feinman said “Something incredible happens when power dynamics are flipped and people connect authentically. Social capital is bridged. The false blaming of people is replaced with a judgment of the environmental factors that people have to navigate. When this happens, solutions center people's shared humanity. This is more powerful than policy. This is individual change, moral change. It has the power to impact not just individuals, but networks and systems, and the power to sustain economic opportunity. This change, however, can't be written into law. It has to be believed in and felt. No single group can do this alone, and there is no better group than the NBA to partner with in this. The NBA has been and is a moral leader that we aspire to. We are honored, humbled, and excited to begin a partnership where we can learn together, and create an impact that extends from individuals to society.”
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Appreciating the NBA Foundation’s continued investment in community-driven initiatives like InnerCity Weightlifting. Programs that combine fitness, mentorship, and career development create meaningful opportunities for long-term impact. It’s inspiring to see organizations addressing social and economic barriers through sustainable support systems. Much like how book publishers in houston tx help amplify important voices, this partnership empowers individuals to build stronger futures.
Appreciating this inspiring update on InnerCity Weightlifting and the impact of the NBA Foundation grant. It’s great to see initiatives creating real change through community support and opportunity. The way this story is shared also reflects how a digital marketing agency can highlight meaningful missions, build awareness, and connect audiences with purpose-driven work in a powerful and authentic way.
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